Ina GeorgescuPatterns with Soul. Design with Meaning.I create surface patterns that tell stories in color, rhythm, and line. Every motif is hand-painted with care, inspired by the poetry of the natural world and the deep symbolism of Eastern European folk art.
My work blends the warmth of artistic tradition with the clarity of an engineer’s mind, offering you more than beauty—it offers belonging, emotion, and visual identity that lingers.
If you're a brand, art director, or creative soul looking for visuals that feel alive—organic, imperfect, deeply human—you’re in the right place.
My offer:
Exclusive Pattern Library
Hand-painted and hand-drawn designs for licensing or saleCustom Pattern Design
Nature-inspired visuals tailored to your storyArtistic Consulting
Visual storytelling through symbols and tradition
Why It Matters to You
You're not looking for decoration—you’re looking for connection. My patterns are designed to spark joy, slow the gaze, and whisper stories that words can't.Emotion: Patterns that feel alive, with softness and soulFunction: A reliable, thoughtful process that blends art with methodDifferentiation: A design language as meticulous as it is movingYou’re the Creative Director of a boutique brand—someone who values authenticity, craft, and emotional storytelling. You’ve probably said:“We want our visuals to feel soulful, not just stylish.”“Let’s find a designer who gets it—who sees what we’re trying to say.”You’re tired of generic visuals. You crave emotional resonance, tactile beauty, and a collaborator who listens as well as they create.Let’s Bring Your Brand’s Story to Life
I’m here to help you create patterns that people will want to keep, love, and remember.Whether you’re looking for something poetic, meaningful, or simply beautiful—I’m ready when you are.
Meet the Artist Behind the Patterns
I’m a surface pattern designer with an engineering mind and an artist’s heart—fluent in both pixels and paint. With a background in tech and a passion for storytelling through visual rhythm, I specialize in crafting hand-drawn patterns that bridge tradition and innovation.I’ve immersed myself in digital illustration with a focus that borders on obsessive (the joyful kind). From Adobe Illustrator to Procreate and Affinity, I’ve mapped the digital terrain with precision, translating organic inspiration into scalable, soulful design.But my creative roots run deeper than the screen. Once a month, you'll find me in the quiet of a botanical garden, painting with watercolors alongside a community of artists who value beauty, slowness, and storytelling. This analog practice grounds my digital work in humanity and heritage—an essential balance in a fast-paced visual world.Originally from Romania and now based in Spain, I bring a multicultural lens to every project. As a multilingual expat (fluent in English, Spanish, French, Romanian, and Italian), I create patterns that resonate across borders—visual stories that feel both intimate and universal.What Drives Me:
Licensing my art to brands who value craftsmanship and emotional resonanceBuilding a creative community around surface pattern designMentoring emerging designers who are looking for both structure and inspirationMy mission? To create more than just beautiful visuals. I want to make work that connects—to nature, to memory, and to each other.Looking for Something Special?
Whether you're searching for a meaningful gift or the perfect print for your next project, explore my curated designs available on Spoonflower—ideal for custom fabrics, wallpaper, and home decor.Have a unique vision in mind?
I also take on select commissions—just drop me an email and tell me a bit about your idea. I’d love to bring it to life.All designs are available for licensing. If you're a brand or creative collaborator interested in partnering, let’s talk.
© Florina Georgescu Georgescu. All rights reserved.